Building Online Trust through Socially Rich Web Interfaces
نویسندگان
چکیده
This paper investigates how human warmth and sociability (social presence) can be integrated through the Web interface to positively impact online trust. An empirical study was undertaken to explore the impact of various levels of socially-rich text and picture design elements on the perception of online social presence and its subsequent effect on online trust and its antecedents. Higher levels of social presence are shown to positively impact the perceived usefulness, enjoyment and trust of commercial Websites. Implications of these finding for practitioners and future research are outlined.
منابع مشابه
A New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کاملEnhancing personal interaction through the web interface in online shopping
At present, most e-commerce websites are low in social presence. Thus in contrast with traditional face-to-face business settings, they are difficult to satisfy online consumers’ social needs for interacting with other humans. Following this perspective, a significant number of literature calls for a need to improve e-commerce web sites’ social presence in addition to the well-recognized aspect...
متن کاملLived experience Consumers in online stores based on the Stimulator-Organism-Response Framework (SOR)
In this study, based on the stimulus-organism-response framework (SOR), to develop a comprehensive framework of consumer experience in the field of online retailers, examining the impact of online store environment elements (web quality and brand Web site) as forecasting for emotional responses and cognitive (trust and perceived risk) and behavioral responses of consumers (want to buy) are disc...
متن کاملBuilding Adaptive Rich Interfaces for Interactive Ubiquitous Applications
The emerging of the Web 2.0 (O’Reilly, 2005) has allowed users more interactivity with Web applications. Among the striking features of Web 2.0 applications, the use of rich interfaces that afford users a more meaningful experience with these applications stands out. In this context, the so-called Rich Internet Applications (RIAs) have transposed the boundaries of simple interfaces built only i...
متن کاملManipulating perceived social presence through the web interface and its impact on attitude towards online shopping
Electronic commerce typically lacks human warmth and sociability, since it is more impersonal, anonymous and automated than traditional face-to-face commerce. This paper explores how human warmth and sociability can be integrated through the web interface to positively impact consumer attitudes towards online shopping. An empirical study was undertaken to investigate the impact of various level...
متن کامل